The $900 million Northpark deal with Bobby Franklin the North Texas market insider

The $900 Million NorthPark Deal Nobody’s Talking About (And Why Your Home Value Depends On It)

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

How Marketing could cost you $50,000 in your home sale with Bobby Franklin, the North Texas market insider

The Truth About Marketing Your North Texas Home: Why Most Sellers Leave $50,000+ on the Table

Let me be straight with you: If you’re not treating the sale of your home like the massive financial transaction it is, you’re leaving serious money on the table. I’m talking $50,000, $75,000, sometimes over $100,000 in lost equity. Here’s what keeps me up at night: I watch North Texas sellers every single week pick an agent based on who they know or who charges the lowest commission, without...

How to choose a lender with Bobby Franklin, the North Texas market insider

Choosing Your Mortgage Lender Guide: North Texas Edition

“Your lender choice might matter more than the house you choose. Here’s why, and what to do about it.” Listen, I’m going to shoot straight with you: A 0.25% difference in your interest rate costs you approximately $15,000 on a $300,000 mortgage over 30 years. That’s a new car. That’s your kid’s first year of college. But here’s what’s even more critical in Ellis County and DFW...

Home inspection is the most important part of the homebuying process

Guide to Choosing A Home Inspector In North Texas Edition

“A $400 inspection can save you $40,000 in disaster. Choose wisely.” Listen, here’s what nobody tells you about home inspections: The inspector you choose is either your guardian angel or your biggest blind spot. I’ve watched buyers dodge $50,000 foundation nightmares because they hired the right inspector. I’ve also seen buyers inherit electrical disasters, hidden water damage, and HVAC...

Young couple who are first time homebuyers in their newly purchased home

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You   Let’s Cut Through the BS Here’s what nobody tells you about buying a home in North Texas: the game changed in 2024, and most agents are still playing by the old rules. I’m not here to give you the sanitized version. I’m here to give you real intel, the kind that comes from major development and corporate relocations before...

AT&T Whitacre Tower

AT&T’s Downtown Dallas Exit Strategy: How To Navigate Potential Upset

Listen, while everyone else is panicking about AT&T potentially leaving Whitacre Tower, I’m seeing something completely different. And by the end of this intel brief, you’ll understand why corporate chaos creates the biggest opportunities in real estate. Here’s what’s actually happening, and what you need to do about it RIGHT NOW. The Play Everyone’s Missing AT&T has been...

home for sale

Should You Sell Your House in North Texas Right Now? The Real Story Behind The Market Shift

Listen, while everyone else is playing checkers with their real estate decisions, I’m about to show you how to play chess. The North Texas market isn’t just “shifting”, it’s creating a once-in-three-years opportunity window for sellers who understand what’s actually happening beneath the surface noise. If you’re sitting there wondering “Should I sell my house in North Texas right...

Hachie Heart

Waxahachie’s Heart: Small Town Charm Meets Big Town Appreciation

Market Intelligence Alert: North Texas’s Best-Kept Secret is Out Here’s what the other agents won’t tell you about Waxahachie: while everyone’s fighting over overpriced properties in Frisco and Plano, the smart money has been quietly moving 30 miles south to where you can still get premium lifestyle without the premium price tag. I’ve been tracking this market for years, and the data...

Condos offer the best negotiating power for buyers in this market

Condo Buyers in DFW Have Unprecedented 72% More Negotiating Power

The Big Picture: Listen, while every other agent in DFW is chasing single-family homes, something extraordinary is happening in the condo market that most people are completely missing. We’re seeing the strongest buyer’s market for condominiums in over a decade, and if you understand what’s driving it, you’re about to have leverage you haven’t seen since 2013. Here’s what you need to know:...

The Billboard That Broke the Internet: Why Home Values Outpaced Inflation By 3X

Listen, I’m about to show you something that’ll make you rethink everything you thought you knew about real estate investment. And trust me, this isn’t another boring history lesson. The Billboard That Broke the Internet (And the Inflation Calculator) Screenshot There’s this vintage billboard from Maryvale, Arizona floating around social media, $9,800 for a brand new home with a swimming...