What makes your market intelligence different from other real estate agents?

I don't just sell properties, I track market intelligence. While other agents follow trends, I predict them. I monitor developments and maintain relationships with key decision-makers across Ellis County and DFW. My clients get insider insights before opportunities hit the market, giving them a strategic advantage whether buying or selling. I track building permits, zoning adjustments, economic indicators, and maintain direct relationships with city planners, developers, and local business leaders. This allows me to identify opportunities 6-12 months before they become obvious to the general market.

What areas do you serve?

I cover all of Ellis County and DFW but my areas of specialty are Ellis and Johnson County. I have had clients all over DFW including Corsicana, Denton, Waxahachie, Dallas, Lancaster, Haslet and Allen, TX.

Do you provide market updates to your clients?

Yes. All clients receive weekly market intelligence updates, including new development news, interest rate impacts, and emerging opportunities. This isn't generic market data, it's specific intelligence about areas that matter to your property interests.

How do you work with first-time home buyers?

First-time buyers need education and strategy, not pressure. I provide comprehensive market education, help you understand true neighborhood values, and time your purchase strategically. You'll receive weekly market updates and early notification of properties that match your criteria before they hit public listings.

Can you help with relocation to the North Texas area?

Relocation requires local intelligence you can't get from online research. I provide detailed neighborhood reports, school district analysis, commute assessments, and community insights. I also provide virtual tours and video walkthroughs to allow you to narrow your choices before traveling. I always recommend you see a home in person before making an offer if possible. Most importantly, I connect you with local service providers, schools, and community resources for smooth transition.

Do you work with veterans and VA loans?

Absolutely. As a specialist in working with veterans and military families, I understand VA loan benefits, timelines, and requirements. I maintain relationships with VA-approved lenders and have streamlined processes for military relocations, including PCS moves. Veterans deserve agents who understand their unique needs and benefits.

Do you help real estate investors?

Investment success requires market timing and location intelligence. I track emerging neighborhoods, analyze rental markets, and identify properties with appreciation potential. You'll receive investment-focused market reports, ROI analysis, and early access to properties that meet investment criteria.

How do you determine the right listing price for my home?

Pricing requires current market intelligence, not just comparable sales. I analyze recent pending sales, track days on market trends, and assess competing inventory. You'll receive a comprehensive market analysis that positions your home strategically, putting you in the best position to receive the strongest offers in the least amount of time.

What is your marketing strategy for listings?

Professional photography, 3D virtual tours, targeted social media campaigns, and my network of 1,900+ followers who receive early listing notifications. More importantly, I leverage my market intelligence platform to attract serious buyers who understand local market dynamics. Email me at bobby@northtexasmarketinsider.com for a copy of my comprehensive property marketing plan.

How long does it typically take to sell a home?

The market is constantly changing, so there is no typical answer. But properties priced correctly paired with compelling marketing often receive multiple offers in less time, allowing you to negotiate the most favorable terms.

What is your communication style?

Direct, honest, and strategic. I believe in complete transparency about market conditions, realistic timelines, and honest feedback. You'll always know exactly where we stand in any transaction and what our next moves should be.

How quickly do you respond to messages?

Text messages receive responses within 2 hours during business hours, often much faster. For urgent situations, I'm available evenings and weekends. Your transaction success depends on quick decision-making in today's market. When you're my client and you're under contract, my responses are generally immediate.

What is the best way to contact you?

Text me directly at 214-228-0003 for fastest response. We can schedule a phone call, video consultation, or in-person meeting based on your preference and timeline. You can also email me at bobby@northtexasmarketinsider.com.

Is there a cost for an initial consultation?

Initial consultations are complimentary. My goal is to provide immediate value through market insights and strategic guidance. If we're a good fit, we'll discuss working together. If not, you'll still leave with valuable market intelligence.

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North Texas Market Insider

Bobby Franklin | Realtor®

North Texas Market Intel

Market Insights

February 2, 2026
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Legacy Realty Group Listings

The Best of of Legacy

Legacy Realty Group serves buyers and sellers all across North Texas.
Click the button below to view our latest listings.

Meet the Team Behind Ellis County's Top 1%

The Leslie Majors Team

John and Leslie Majors

Broker/Owner

John and Leslie Majors

Broker/Owner

John and Leslie(broker) are the Ellis County power couple. Their team consistently dominates the Ellis County Market in the top 1%.

Jessica Walker

Front Office Manger

Jessica Walker

Front Office Manger

The glue that holds everything together, Jessica ensures nothing slips through the cracks and meets deadlines with ultimate precision.

Brandi Sanchez

Title Escrow Assistant

Brandi Sanchez

Title Escrow Assistant

Escrow Assistant at our affiliated business Diversified National Title, Brandi is the ultimate in resourcefulness and effectiveness for all of your title needs.

Maddie Brewer

Transaction Coordinator

Maddie Brewer

Transaction Coordinator

Maddie handles the entire transaction journey for our clients with graceful efficiency and unparalleled readiness. If it needs to get done, you can make sure Maddie made it happen.

Featured New Construction

The Best of Ellis County

About

Bobby Franklin | Legacy Realty Group | Leslie majors Team

Bobby Franklin is North Texas’s premier market intelligence expert and real estate advisor, serving Ellis County and the greater DFW metroplex with data-driven insights that give clients decisive competitive advantages.

Specializing in buyer relocation services, strategic seller timing, investment property analysis, and exclusive new development intelligence. Including comprehensive coverage of major projects like the transformational South Creek Ranch, a 5,200-acre development in Ferris, that’s reshaping the southern DFW corridor.

Through comprehensive market monitoring spanning the Dallas/Fort Worth metroplex and down to Waco. Bobby identifies emerging opportunities others miss by combining strategic analysis, demographic trend tracking, and real-time development monitoring. His weekly North Texas Market Intelligence Reports have become the go-to resource for buyers, sellers, and investors making informed real estate decisions.

Whether you’re relocating to North Texas, timing a strategic sale, evaluating investment opportunities, or need insider intelligence on new developments, Bobby provides the market expertise and local connections that turn complex real estate decisions into successful outcomes.

Get exclusive market intelligence and expert real estate guidance: text or email for immediate access to insider reports and personalized consultation.

Serving North Texas & Ellis, Johnson, and Hill Counties
16 Northgate Dr. Ste 100 Waxahachie, TX 75165

Testimonials

Changing lives, one home at a time

His dedication to his clients is not only professional—it’s personal. He truly cares, and it shows in every interaction. If we found ourselves back in the market tomorrow, there is absolutely no question whom we’d call. Bobby Franklin would be our first—and only—choice. He doesn’t just help you buy or sell a house; he helps you succeed in one of the biggest financial and emotional decisions of your life. In a region saturated with realtors, Bobby stands out—not just for what he does, but for who he is. You simply won’t find another Realtor like him.

Darryll
Professional Actor

Bobby made us feel like we were his only clients. [He] worked diligently beside us to find the right home, despite multiple challenges along the way. He went from being our realtor to becoming our friend.

Matthew and Harmony

Bobby is absolutely amazing, the whole team at Legacy Realty is. I sold my home with Leslie and John who graciously came to my home in person and sat down wih me to ensure they answered all of my questions and covered every detail. I was fortunate to then work with Bobby to purchase my new home. Believe me, I would not be a returning client if I ever had one bit of trouble much less a bad experience. Bobby was super attentive and again - helped me every step of the way. I wasn’t alone at all - I had the best support in the world! I am forever grateful for these awesome people.

Julie M

My husband and I decided to sell our home and purchase a new one in October right before the election and holidays. Needless to say it wasn’t the best time to do this HOWEVER Bobby made the process less stressful and so much more reassuring. He was patient, kind and knowledgeable. His communication and professionalism by keeping us in the loop made a world of a difference. We had an offer on the table in less than a month thanks to his amazing marketing skills! Thank you, Bobby!

Cynthia and Erick

Bobby Franklin

Realtor®

Serving DFW | Ellis County
16 Northgate Dr. Ste 100

Waxahachie, TX 75165

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