Home Buyers

The $900 million Northpark deal. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The $900 Million NorthPark Deal Nobody’s Talking About (And Why Your Home Value Depends On It)

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

How to choose a lender. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Choosing Your Mortgage Lender Guide: North Texas Edition

“Your lender choice might matter more than the house you choose. Here’s why, and what to do about it.” Listen, I’m going to shoot straight with you: A 0.25% difference in your interest rate costs you approximately $15,000 on a $300,000 mortgage over 30 years. That’s a new car. That’s your kid’s first year of college. But here’s what’s even more critical in Ellis County and DFW...

Young couple who are first time homebuyers in their newly purchased home. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You   Let’s Cut Through the BS Here’s what nobody tells you about buying a home in North Texas: the game changed in 2024, and most agents are still playing by the old rules. I’m not here to give you the sanitized version. I’m here to give you real intel, the kind that comes from major development and corporate relocations before...

Condos offer the best negotiating power for buyers in this market. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Condo Buyers in DFW Have Unprecedented 72% More Negotiating Power

The Big Picture: Listen, while every other agent in DFW is chasing single-family homes, something extraordinary is happening in the condo market that most people are completely missing. We’re seeing the strongest buyer’s market for condominiums in over a decade, and if you understand what’s driving it, you’re about to have leverage you haven’t seen since 2013. Here’s what you need to know:...

The Billboard That Broke the Internet: Why Home Values Outpaced Inflation By 3X

Listen, I’m about to show you something that’ll make you rethink everything you thought you knew about real estate investment. And trust me, this isn’t another boring history lesson. The Billboard That Broke the Internet (And the Inflation Calculator) Screenshot There’s this vintage billboard from Maryvale, Arizona floating around social media, $9,800 for a brand new home with a swimming...

New tax proposal could help keep investors from dominating the market. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Investor Tax Breaks: How A Policy Shift Could Unlock Homeownership in North Texas

Market intelligence that positions you five steps ahead Listen, I’m about to show you something that’ll make you question everything about why you’re getting outbid on homes by cash investors. And here’s the beautiful chaos of it all, the solution costs taxpayers exactly zero dollars. The Wake-Up Call That Changed Everything Real estate economist John Wake dropped a bomb on social...

The Federal reserve building it's weird decisions are made that can affect the housing market for years. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Why the Fed Won’t Rescue Your Mortgage (And the Disaster If They Did)

The Question Everyone’s Asking (But Few Understand) If you’ve been waiting to buy a home, you’ve probably wondered: “Why doesn’t the Federal Reserve just lower mortgage rates and fix this housing mess?” It’s a fair question. After all, the Fed controls interest rates, right? They raised them to fight inflation, so why can’t they just… lower them for mortgages specifically? The...

October is often seen as the best month to purchase a home. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Smash Housing Prices Like Pumpkins: October Most Affordable Month

The “Most Unaffordable Market in History” Just Cracked Open a Window: Here’s How Smart First-Time Buyers Are Walking Through It Look, I’m not here to sugarcoat it: 2025’s housing market is brutal. When Harvard’s Joint Center for Housing Studies tells us that only 21% of homes for sale are affordable, down from 60% just four years ago, that’s not a correction, that’s a complete...

How to Buy a home with high rates. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

How to Buy NOW Even If Rates Stay High (Strategic Buyer Guide)

The Conversation I Have Ten Times a Week Buyer: “Bobby, I want to buy a house, but these rates are killing me. I’m paying $2,000/month in rent, and I feel like I’m throwing money away. But when I run the numbers on buying, the payment is $2,400/month. I can’t afford that.” Me: “So you can’t afford an extra $400/month, but you CAN afford to pay $24,000/year in rent that builds zero...

Jerome Powell, chair of the federal reserve is due to be replaced May 2026. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The Fed Just Moved One Step Closer To Affordable Housing

Federal Reserve Chair Jerome Powell just dropped a signal that has financial markets buzzing, and most real estate agents completely misunderstanding what it means for mortgage rates. Let me give it to you straight: The Fed is about to stop shrinking its balance sheet. But if you think that means mortgage rates are about to plummet, you’re reading the wrong playbook. Here’s what’s actually...