Home Buyers

50 year mortgages have been introduced, are they good or bad for North Texans. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The 50-Year Mortgage: Game Changer or Generational Trap for North Texas Buyers?

This could be fantastic. Or it could be a disaster. Either way, we need to talk about it. Look, I get calls every week from buyers who are frustrated. They’re making decent money, household income of $85K, $95K, even pushing six figures, and they still can’t comfortably afford a home in decent North Texas neighborhoods. The math just doesn’t work anymore. So when the Trump administration floated...

New Texas law could change Friday night lights forever and be a signal for neighborhood equity growth. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

New Law That’s About to Change Friday Night Lights Forever

Listen, here’s what most agents won’t tell you about choosing a community in North Texas: The way a school handles Friday night football isn’t just entertainment, it’s a direct indicator of property values, community culture, and whether you’re buying into a neighborhood that’s trending up or slowly circling the drain. And Texas just changed the game completely. Starting this school...

The $900 million Northpark deal. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The $900 Million NorthPark Deal Nobody’s Talking About (And Why Your Home Value Depends On It)

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

How to choose a lender. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Choosing Your Mortgage Lender Guide: North Texas Edition

“Your lender choice might matter more than the house you choose. Here’s why, and what to do about it.” Listen, I’m going to shoot straight with you: A 0.25% difference in your interest rate costs you approximately $15,000 on a $300,000 mortgage over 30 years. That’s a new car. That’s your kid’s first year of college. But here’s what’s even more critical in Ellis County and DFW...

Young couple who are first time homebuyers in their newly purchased home. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You   Let’s Cut Through the BS Here’s what nobody tells you about buying a home in North Texas: the game changed in 2024, and most agents are still playing by the old rules. I’m not here to give you the sanitized version. I’m here to give you real intel, the kind that comes from major development and corporate relocations before...

Condos offer the best negotiating power for buyers in this market. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Condo Buyers in DFW Have Unprecedented 72% More Negotiating Power

The Big Picture: Listen, while every other agent in DFW is chasing single-family homes, something extraordinary is happening in the condo market that most people are completely missing. We’re seeing the strongest buyer’s market for condominiums in over a decade, and if you understand what’s driving it, you’re about to have leverage you haven’t seen since 2013. Here’s what you need to know:...

The Billboard That Broke the Internet: Why Home Values Outpaced Inflation By 3X

Listen, I’m about to show you something that’ll make you rethink everything you thought you knew about real estate investment. And trust me, this isn’t another boring history lesson. The Billboard That Broke the Internet (And the Inflation Calculator) Screenshot There’s this vintage billboard from Maryvale, Arizona floating around social media, $9,800 for a brand new home with a swimming...

New tax proposal could help keep investors from dominating the market. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Investor Tax Breaks: How A Policy Shift Could Unlock Homeownership in North Texas

Market intelligence that positions you five steps ahead Listen, I’m about to show you something that’ll make you question everything about why you’re getting outbid on homes by cash investors. And here’s the beautiful chaos of it all, the solution costs taxpayers exactly zero dollars. The Wake-Up Call That Changed Everything Real estate economist John Wake dropped a bomb on social...

The Federal reserve building it's weird decisions are made that can affect the housing market for years. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Why the Fed Won’t Rescue Your Mortgage (And the Disaster If They Did)

The Question Everyone’s Asking (But Few Understand) If you’ve been waiting to buy a home, you’ve probably wondered: “Why doesn’t the Federal Reserve just lower mortgage rates and fix this housing mess?” It’s a fair question. After all, the Fed controls interest rates, right? They raised them to fight inflation, so why can’t they just… lower them for mortgages specifically? The...

October is often seen as the best month to purchase a home. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Smash Housing Prices Like Pumpkins: October Most Affordable Month

The “Most Unaffordable Market in History” Just Cracked Open a Window: Here’s How Smart First-Time Buyers Are Walking Through It Look, I’m not here to sugarcoat it: 2025’s housing market is brutal. When Harvard’s Joint Center for Housing Studies tells us that only 21% of homes for sale are affordable, down from 60% just four years ago, that’s not a correction, that’s a complete...