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Getting Started

What Are You Looking For?

North Texas real estate looks completely different depending on where you are standing. A buyer, a seller, a new-construction family, and a land buyer are working from four different rulebooks. Pick the one that is yours.

Home buyers at the closing table in North Texas
01

Home Buyers

Find your dream home

Everybody tells you to get pre-approved and start looking. Nobody tells you how to actually win the house once you find it.

What's inside
  • Financing strategy beyond the pre-approval letter
  • Reading market timing so you are not bidding against yourself
  • Offer structure that wins without overpaying
  • Inspection leverage and how to actually use it
Buy Like A Pro →
A North Texas homeowner preparing to sell
02

Home Sellers

Maximize your price

Your house is worth exactly what a buyer will pay for it today, not a dollar more, no matter what Zillow whispers in your ear.

What's inside
  • Pricing strategy built on real NTREIS comps, not estimates
  • Prep and staging that returns more than it costs
  • Why the first two weeks decide your final number
  • Negotiating repairs without giving away the sale
Sell Like A Listing Agent →
A family touring a new construction home in North Texas
03

New Construction

Buy smart

You are negotiating against a contract written to protect the builder, not you. The sales office works for them.

What's inside
  • What is actually negotiable in a builder contract
  • Inspection milestones most buyers skip entirely
  • Current incentives from DFW's major builders
  • Why you register your agent before you walk in
Build Without Getting Played →
Rural North Texas land at sunrise
04

Land & Farm/Ranch

Find your piece of Texas

One skipped question at the wrong moment can cost six figures. Land does not forgive the way a subdivision does.

What's inside
  • Ag exemptions and what breaks them
  • Water rights, wells, and septic feasibility
  • Easements, access, and the deeded-road problem
  • Electricity, hunting, and shooting restrictions
Own Your Piece Of Texas →

Not sure which one is you? Most people are not, and the smartest first move is almost never the obvious one.

Talk It Through · (214) 228-0003
How I Work

The First Call Is Not A Pitch

Most agents open with a listing presentation or a pre-approval push. I open with questions, because the strategy for a first-time buyer, a relocating family, a seller with equity to protect, and someone chasing acreage are four different strategies, and I cannot build yours until I understand your situation.

So the first conversation is about timeline, budget, what your monthly number actually needs to be, and what you are trying to accomplish underneath the transaction. Sometimes that call ends with a plan. Sometimes it ends with me telling you to wait six months, or that the move you are considering does not make financial sense yet. That happens more often than you would think, and it is still the right call.

Everything I publish on this site, the market data, the area breakdowns, the guides, exists so you walk into that conversation already informed. An educated client makes better decisions and negotiates from a stronger position. That is the whole business model.

What you get
  • A free consultation with no obligation attached
  • Real NTREIS data, not national estimates
  • An honest answer, including when it is no
  • Direct access to me, not a team assistant
Schedule A Consultation → Or call 214-228-0003
Before You Start

Questions People Actually Ask Me First

The ones that come up on almost every first call, answered straight.

How much do I need for a down payment in North Texas?

Less than most people assume. Conventional loans start around three percent down, FHA sits at three and a half, and VA and USDA can go to zero for buyers who qualify. Twenty percent is not a requirement, it is a threshold that removes mortgage insurance. The more useful number is your total cash to close, which includes closing costs and prepaid escrow for taxes and insurance. In Texas those escrow amounts run higher than buyers from other states expect, because property taxes here are higher. Get that full figure from a lender before you tour anything, not after you find a house you love.

Do I need my own agent when buying new construction?

Yes, and the timing matters more than the decision. The person at the sales office is a representative of the builder, paid by the builder, working from a contract the builder's attorneys wrote. They are not neutral and they are not obligated to protect you. Most builders will pay a buyer's agent, but nearly all of them require your agent to be registered on your very first visit to the community. Walk in alone once and you can forfeit representation on that property permanently. If you are even considering new construction, bring your agent to the first walk-through.

What is my house actually worth?

Not what an online estimate says. Texas is a non-disclosure state, which means sale prices are not public record here. Those national valuation tools are working from incomplete data and filling the gaps with assumptions. A real number comes from NTREIS, the MLS, using closed comparable sales in your immediate area adjusted for condition, lot, updates, and what is currently competing against you. Two houses on the same street can appraise very differently. The honest answer requires someone looking at your specific property, and it should be free.

Should I sell my current home before I buy the next one?

It depends entirely on your equity position and your risk tolerance, and anyone who answers this without asking about both is guessing. Selling first gives you a clean, strong offer with no financing contingency, but it can mean a temporary move. Buying first is smoother to live through but often means carrying two payments or writing a contingent offer, which is weaker in a competitive situation. There are bridge options and lease-back arrangements that solve parts of this. The right sequence is a math problem specific to your numbers, and it is worth an hour of conversation before you list anything.

Why are property taxes so high in Texas?

Because Texas does not have a state income tax. The state funds schools, counties, and cities largely through property taxes instead, so what you save on income you pay back in part through your annual assessment. Rates vary by county, city, school district, and any special taxing districts attached to a particular community, which means two homes at the same price can carry very different monthly payments. Always look at the total rate for the specific address, not the county average. And if the home will be your primary residence, file for your homestead exemption.

What should I check before buying land or acreage?

Land is where the expensive mistakes live, because the things that matter are invisible in listing photos. Confirm the ag exemption status and understand exactly what would break it, since losing it can trigger rollback taxes for prior years. Verify water, whether that means a well, a co-op, or a municipal tap, and confirm the property will pass a septic feasibility test. Check legal access in writing, because a road you can drive on is not the same as a road you have the right to use. Then confirm utility access, and any restrictions on hunting, shooting, or livestock. Every one of these should be answered before your option period ends.

Is now a good time to buy or sell in North Texas?

That question has no universal answer, and anyone who gives you one is selling something. Markets here vary sharply by city and even by price band within the same city. What matters is your situation: how long you plan to stay, what your monthly number needs to be, and whether you are moving because you want to or because you have to. The market data on the area pages of this site will tell you what is actually happening where you are looking. What it will not tell you is whether the timing is right for you, and that is a conversation, not a chart.

What does working with you actually cost me?

Consultations are free and carry no obligation. On the buyer side, compensation is negotiable and gets spelled out in a written agreement before we tour anything, so there are no surprises. On the listing side, the commission structure is discussed openly at the listing appointment and put in writing. What I will not do is quote you a number before I understand your situation, because the strategy and the scope are different for a first-time buyer, a relocating family, and an owner selling acreage. Ask me directly on the first call and you will get a direct answer.

Have a question that is not here? That is usually the one worth asking.

Call Bobby · (214) 228-0003

Not sure which direction to  take? That’s normal, and it’s exactly what I’m here for. Most people don’t fit neatly into one box, and the smartest first move is almost never the obvious one. Let’s talk about your situation and find the best path forward to achieve your goals.

Bobby Franklin Realtor®

Bobby Franklin

Realtor®

Serving DFW | Ellis County
16 Northgate Dr. Ste 100

Waxahachie, TX 75165

Ready To Talk Strategy?

1 On 1 Consultation | Market Advantage