Updated November 2025 | Bobby Franklin - North Texas Market Insider Here’s what most agents won’t tell you: pricing your home is the most consequential strategic decision you’ll make in the entire selling process. Not the staging. Not the photography. Not even your marketing plan. The price. Get it right, and you control the narrative. You attract serious buyers, generate competitive interest,...

Price it right, prepare it smart, position it strategically, everything else is just noise. You’re thinking about selling your home in North Texas, and you’re smart enough to know that “just listing it and hoping” isn’t a strategy, it’s a gamble. In a market evolving faster than most agents can track, gambling with your largest asset doesn’t make sense. This isn’t your typical...

Listen, I’m going to be straight with you, most credit repair guides are written by people who’ve never sat across from a first-time buyer watching their dream slip away because of a 580 credit score. I have. And in a market where Ellis County home prices jumped 47% in three years while that Ferris development is about to reshape everything? Your credit score isn’t just a number, it’s the...

This could be fantastic. Or it could be a disaster. Either way, we need to talk about it. Look, I get calls every week from buyers who are frustrated. They’re making decent money, household income of $85K, $95K, even pushing six figures, and they still can’t comfortably afford a home in decent North Texas neighborhoods. The math just doesn’t work anymore. So when the Trump administration floated...

I’ve been in real estate in Ellis County for a while now, and here’s what I’ve learned: -The best communities aren’t built by developers or city planners or even real estate agents like me. -They’re built by people who show up for each other. -That’s why we’re doing something different this year. What We’re Building On December 11 from 5:00pm-7:00pm Centre Living...

The Bottom Line First On November 4, 2025, Texas voters approved massive property tax relief that takes effect immediately for your 2025 tax year. Here’s what you need to know: For all homeowners: Your homestead exemption just jumped from $100,000 to $140,000, saving you approximately $350-$500 annually. For homeowners 65+ or with disabilities: You now get a combined $200,000 exemption (the...

Listen, here’s what most agents won’t tell you about choosing a community in North Texas: The way a school handles Friday night football isn’t just entertainment, it’s a direct indicator of property values, community culture, and whether you’re buying into a neighborhood that’s trending up or slowly circling the drain. And Texas just changed the game completely. Starting this school...

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

Let me be straight with you: If you’re not treating the sale of your home like the massive financial transaction it is, you’re leaving serious money on the table. I’m talking $50,000, $75,000, sometimes over $100,000 in lost equity. Here’s what keeps me up at night: I watch North Texas sellers every single week pick an agent based on who they know or who charges the lowest commission, without...

“Your lender choice might matter more than the house you choose. Here’s why, and what to do about it.” Listen, I’m going to shoot straight with you: A 0.25% difference in your interest rate costs you approximately $15,000 on a $300,000 mortgage over 30 years. That’s a new car. That’s your kid’s first year of college. But here’s what’s even more critical in Ellis County and DFW...