Listen up, North Texas. While every other agent in DFW is either celebrating or panicking about Trump’s housing affordability announcement, I’m going to tell you what’s ACTUALLY happening in Ellis County, what it means for your ability to buy a home in 2026, and why the next 90 days could represent the best buyer opportunity we’ll see for the next three years. This isn’t your typical “wait...

Here’s what I’m watching while other agents are still asking if AI matters: While most real estate professionals are debating whether data centers will affect their business, I’m tracking forty billion dollars in capital commitments that are already reshaping where smart money flows in North Texas. Google’s massive AI campus announcements in Armstrong and Haskell Counties, OpenAI’s...

After three decades of celebrating North Texas culinary excellence, the Town of Addison just killed its spring food festival. And while your neighbor’s real estate agent is probably having a meltdown about “plummeting property values,” the actual data tells a completely different story, one that creates serious opportunity for buyers who understand what’s really driving value in 2026. Here’s...

Listen, while every real estate agent in DFW is copying and pasting the same headlines about Trump's mortgage announcement, I'm going to tell you what's actually happening and what it means for your wallet if you're buying in Ellis County, Tarrant County, or anywhere across North Texas. On January 8th, President Trump dropped what looks like a bombshell: directing Fannie Mae and Freddie Mac to purchase...

The Morning Show’s Cory Ellison has a phrase: “Chaos is the new cocaine.” January 7, 2026 just gave the real estate industry its latest hit. President Trump dropped a bombshell on Truth Social that sent shockwaves through the housing market: “I am immediately taking steps to ban large institutional investors from buying more single-family homes.” Within hours, major rental property stocks...

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Your Strategic Guide to the Most Balanced Market in Years Table of Contents Part I: The National Economic Foundation The Economist Consensus Mortgage Rate Projections The Affordability Reset Inventory Recovery Part II: Why North Texas Is Different DFW's #1 Ranking Ellis County Deep Dive Price Stability Analysis Part III: Strategic Intelligence by Market Segment Buyer...

The data other agents ignore and why that’s your advantage Last Updated: November 2025 | Your Source: Bobby Franklin, North Texas Market Insider Listen, every agent has access to MLS. Most agents can pull comps. But how many agents understand the strategic implications of county-level costs and tax structures? That’s where you separate from the pack. This isn’t just a reference chart,...

By Bobby Franklin, REALTOR® | North Texas Market Insider Last Updated: January 4, 2026 Let me tell you something that’s going to separate you from 90% of homebuyers scrolling through TikTok right now: the housing market crash everyone’s predicting for 2026 isn’t coming. The YouTube gurus with their dramatic thumbnails are screaming about the “inevitable collapse.” Social media...

Is Mansfield, TX a Good Place to Live? The Market Intelligence That Matters When people ask me about living in Mansfield, Texas, they usually start with the standard questions: Are the schools good? What’s the commute like? Is it safe? Those are fine questions, but they’re not the BEST questions. The BEST question is this: Is Mansfield positioned for sustained appreciation, and does the...