What Stranger Things Gets Right (And Dead Wrong) About Small Town Real Estate

Discover what Stranger Things reveals about small town real estate with Bobby Franklin, North Texas Market Insider

By Bobby Franklin | December 17, 2025

While you were watching Stranger Things for the Demogorgons and the ‘80s nostalgia, I was watching something way more terrifying, the real estate market dynamics playing out in the background. And honestly? The show accidentally nailed some crucial truths about how small towns evolve (or die) based on economic forces that have EVERYTHING to do with your home’s value right now in 2025.

Here’s the thing that keeps me up at night: Most people making the biggest financial decisions of their lives, buying or selling a home, are doing it with about as much market intelligence as Joyce Byers had about the Upside Down in Season 1. They know something is happening, but they can’t quite see the full picture.

So let’s flip on the Christmas lights and illuminate what’s really going on in North Texas small towns in 2025, using Hawkins, Indiana as our case study for what happens when communities get disrupted by outside forces.

Spoiler alert: Waxahachie is writing a VERY different story than Hawkins. And if you’re thinking about buying or selling in the next 12-24 months, you need to understand why.


The Starcourt Massacre: When Malls Murdered Main Street (And Why It’s Not Happening Here)

Discover what Stranger Things reveals about small town real estate. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Season 3 of Stranger Things opens with the grand unveiling of Starcourt Mall, a gleaming temple of consumerism that immediately starts gutting Hawkins’ downtown. Within weeks, you see boarded-up storefronts, desperate “Going Out of Business” signs, and small business owners like Mr. Clarke watching their livelihoods evaporate.

This wasn’t just good TV drama. This was historically accurate.

Throughout the 1970s and ’80s, enclosed shopping malls devastated traditional American downtowns, pulling retail dollars, foot traffic, and economic vitality to the suburban periphery. Towns that had thrived for 100+ years around courthouse squares and Main Street retail districts suddenly found themselves competing against climate-controlled mega-complexes with anchor department stores and free parking.

Property values near those dying downtowns? They tanked. Why would you want to live walking distance from boarded-up buildings and economic decay?

But here’s where Hawkins gets it wrong for 2025 North Texas, or more accurately, where the world has COMPLETELY flipped the script:

Modern buyers are actively seeking walkable, historic downtowns.

I’m not talking about hipster nostalgia. I’m talking about hard market data showing that proximity to revitalized downtown districts is now a value-add, not a liability. In 2025, buyers, especially younger buyers and empty nesters, want to walk to coffee shops, breweries, farmers markets, and community events.

Look at what’s happening in Waxahachie right now. Our historic downtown isn’t dying, it’s THRIVING. The courthouse square hosts regular events, new restaurants are opening, and existing businesses are renovating and expanding. On any given weekend, you’ll find the square packed with families, couples, and tourists discovering what we locals already know: this is a special place.

And the real estate market is reflecting that shift. As of late 2025, median home prices in Waxahachie hover in the mid-$300,000s, with homes in walkable neighborhoods near downtown often commanding premium pricing compared to similar square footage on the outskirts of town.

Real Estate Reality Check 2025:

  • Then (1985 Hawkins): New suburban malls drained economic life from historic downtowns
  • Now (2025 Waxahachie): Walkable, historic downtowns with active programming are lifestyle amenities that INCREASE nearby property values

If you’re sitting in a home within walking distance of downtown Waxahachie and wondering “Is this location going to hurt or help my resale value?”, the 2025 answer is trending strongly toward HELP, especially as remote work continues reshaping where people choose to live.

The Starcourt effect is real. But in North Texas, we’re on the right side of history this time.


The Byers vs. The Wheelers: What ’80s Class Divide Teaches Us About 2025 Real Estate Wealth Gap

Discover how Stranger Things accurately depicted the growing classified in American housing. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

One of the most quietly powerful elements in Stranger Things is the visual contrast between the Byers family home and the Wheeler residence.

Joyce Byers works constantly, struggles with bills, and raises her kids in a modest, aging house on the outskirts of town, the kind of place where fixing the phone bill is a legitimate monthly crisis. Meanwhile, the Wheelers live in a newer, larger suburban home with a finished basement, two-car garage, and the general vibe of “comfortable middle class.”

That wasn’t accidental set design. That was showing you 1980s America’s growing wealth inequality before economists were really sounding alarm bells about it.

But here’s what the show DOESN’T show you, and what directly impacts every buyer and seller in North Texas right now:

The gap between housing haves and have-nots has grown exponentially larger since the 1980s.

In 1980, the median home price in America was roughly 3.5 times the median household income. By 2025, that ratio has stretched to nearly 5-6 times in many markets, making homeownership significantly harder for first-time buyers even when interest rates aren’t at the historic highs we saw in the early ’80s.

Translation: Joyce Byers would have an even HARDER time affording a home in 2025 than she did in 1985, despite her house looking pretty rough by modern standards.

This is why I constantly hear buyers saying things like:

  • “I make good money, but I feel like I can’t afford anything”
  • “How did our parents buy homes so much easier?”
  • “Am I permanently priced out of homeownership?”

You’re not crazy. The math really HAS gotten harder.

But here’s the opportunity hiding in that dysfunction:

Remember when the Byers moved to California at the end of Season 3? In the 1980s, that represented chasing the “California Dream”, moving to a state that felt aspirational, expensive, but potentially attainable.

In 2025? That script has completely FLIPPED.

Now I’m regularly working with families making the OPPOSITE move, leaving California for Texas because they can sell a modest home in LA or the Bay Area for $800K-$1.2M and buy something SIGNIFICANTLY larger, newer, and nicer in North Texas while pocketing $200K-$400K in equity.

The “California to Texas” relocation story is one of the most powerful market forces reshaping North Texas real estate right now. When someone asks me “Is it cheaper to buy a house in Texas than California?”, the answer isn’t just “yes.” The answer is “yes, and you might be able to buy TWICE the house for the same monthly payment.”

That’s not theory. That’s transactions I’m working on right now.

1980s Hawkins vs. 2025 Waxahachie: Quick Comparison

Factor1980s Hawkins Era2025 North Texas Reality
Interest RatesSky-high (often 12-18%)Moderate (typically 6-7%)
Price-to-Income Ratio~3.5x median income~5-6x median income
California vs. TexasCA seen as upgrade destinationTX seen as value + lifestyle upgrade
Wealth DivideVisible but less severeSignificantly more pronounced
Homeownership RateHigher among younger buyersLower among Millennials/Gen Z

The lesson here isn’t to feel bad about the market. The lesson is to GET STRATEGIC about how you navigate it, because while the challenges are real, so are the opportunities for people who understand what’s actually happening.


The Hawkins Lab Effect: Do Government Facilities Kill Property Values?

Discover which types of commercial and government facilities benefit and which hinder real estate values. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

In Stranger Things, Hawkins National Laboratory looms over the town like a dark secret, mysterious, ominous, and eventually revealed to be the source of pretty much every terrible thing happening in Hawkins.

While interdimensional portals are likely fictional(fingers crossed), the real estate question underneath is absolutely legitimate:

Do certain facilities near your home hurt property values?

The answer is: It depends. And that “depends” matters A LOT if you’re thinking about buying or selling.

Research on proximity to hazardous facilities shows that homes near toxic waste sites, heavily contaminated industrial facilities, or confirmed environmental hazards can see measurable value reductions, sometimes 10-30% for properties closest to the problem compared to similar homes farther away.

Buyers worry about:

  • Health risks (especially for kids)
  • Odors and noise
  • Traffic from industrial operations
  • Long-term environmental contamination
  • Difficulty getting insurance or mortgages

Those concerns are REAL and they absolutely impact pricing.

But, and this is where we separate scared sellers from strategic sellers, not every “facility” is a value killer.

In 2025 North Texas, many large employers, distribution centers, data centers, medical campuses, and tech facilities are actually BOOSTING nearby residential demand because they:

  • Bring stable, high-paying jobs
  • Improve infrastructure (roads, utilities, fiber internet)
  • Increase demand for nearby housing
  • Support retail and service business growth

The question isn’t “Is there a big facility near this property?” The question is “What KIND of facility, and what’s its actual impact on the neighborhood?”

Questions Every Smart Buyer Should Ask:

  • “What’s planned for vacant land near this subdivision?”
  • “Are there any known environmental issues or major zoning changes coming?”
  • “How will this new development likely impact traffic, schools, and future resale?”
  • “Is this facility bringing jobs and growth, or concerns about safety and environment?”

The Hawkins Lab taught us that what happens behind closed doors MATTERS. In real estate, what’s happening behind closed door zoning meetings and planning commission hearings matters just as much.

Don’t assume. Don’t guess. GET THE DATA.


Why Waxahachie Isn’t Following Hawkins’ Footsteps

Learn the secrets behind why Waxahachie is thriving as a small town in North Texas. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

If Hawkins, Indiana represents 1980s small-town anxiety about decline and outside threats, Waxahachie represents something way more interesting in 2025:

Strategic growth that respects history while embracing the future.

Instead of watching downtown die, Waxahachie has leaned HARD into its architectural heritage, with the iconic Ellis County Courthouse, Victorian-era buildings, regular festivals, and a growing food and retail scene, while ALSO welcoming modern development, new construction, and infrastructure improvements.

Recent market data for Waxahachie shows:

  • Balanced but active market: Inventory has increased compared to the 2021-2022 frenzy years, giving buyers more choices and slightly more negotiating room, without collapsing prices
  • Competitive but realistic pricing: Median home prices remain attractive relative to many Dallas-Fort Worth suburbs, drawing continued interest from move-up buyers, first-time buyers, and relocators seeking more space and small-town character
  • Lifestyle-driven demand: Buyers increasingly ask about schools, commute times, parks, downtown walkability, and community events as much as square footage, reflecting that lifestyle amenity is part of property value

Translation: People aren’t just buying houses in Waxahachie. They’re buying into a COMMUNITY with a story, an identity, and a future.

That’s powerful. That’s sustainable. And that’s exactly what Hawkins LOST when Starcourt showed up and homogenized everything.

If you’re wondering “Is Waxahachie a good place to buy a home in 2025?”, the answer depends on what you value:

  • Do you want authentic small-town character? ✅
  • Do you want reasonable commute access to DFW employment centers? ✅
  • Do you want events, local businesses, and community identity? ✅
  • Do you want pricing that doesn’t require tech-company salary? ✅
  • Do you want to watch your home value likely appreciate as North Texas continues growing? ✅

Waxahachie isn’t perfect. No market is. But it’s writing a VERY different story than the “malls kill small towns” narrative that Stranger Things showed us.


Don’t Be a Stranger to the Market (See What I Did There?)

Understanding the housing market isn't as difficult as you think. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

The real estate market can feel like a monster sometimes, unpredictable, scary, and operating by rules that don’t always make sense.

But you don’t need Eleven’s powers or an advanced NINA sensory deprivation/memory recall chamber to navigate it successfully.

You need:

  • Accurate market intelligence (not headlines designed to scare you)
  • Strategic thinking about timing, pricing, and positioning
  • An experienced guide who understands local dynamics, not just national trends

Whether you’re trying to decide if it’s the right time to list, weighing a move from another state, or debating between new construction on the outskirts and a historic charmer near downtown, the right strategy can turn confusion into clarity.

If you find yourself asking questions like:

  • “What is the best small town near Dallas for families?”
  • “Is now a good time to sell my house in Waxahachie?”
  • “How do current mortgage rates affect my buying power?”
  • “Will upcoming developments help or hurt my property value?”
  • “Should I use my California/out-of-state equity to buy in North Texas?”

That’s exactly where I come in.


Experience. Expertise. Strategy. Results.

Learn why hiring a full-time real estate agent matters and how part-time agents can get you in trouble. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

As a full-time real estate professional focused on North Texas, especially Waxahachie, Midlothian, and the surrounding Ellis County area, my approach is built on:

Experience: Hands-on knowledge of how buyers and sellers actually behave in today’s market, not just what the headlines say. I’m in the trenches every day, tracking inventory, pricing, absorption rates, and what’s actually closing versus what’s just sitting.

Expertise: Ongoing education in contracts, negotiations, market analysis, and the evolving legal and regulatory landscape that governs real estate transactions. This isn’t a side hustle, it’s my profession, and I treat it accordingly.

Strategic Positioning: I don’t just help you buy or sell. I help you understand WHERE the market is going, WHAT outside forces are shaping property values, and HOW to position yourself for maximum advantage, whether you’re buying your first home or your fifth investment property.

Ethical Compliance: Everything I do operates within strict adherence to federal law, state regulation, and professional ethics, including the Fair Housing Act, RESPA, and the NAR Code of Ethics. You’ll never be steered toward or away from a neighborhood based on anything except objective factors like price, schools (using public third-party data), commute, amenities, and housing stock, never demographics or protected characteristics.

Transparent Compensation: All compensation is handled in compliance with RESPA requirements and evolving NAR settlement changes, with no hidden kickbacks, referral fees, or improper incentives. You’ll understand exactly how every dollar flows in your transaction.

This isn’t generic boilerplate content. This is original analysis specifically crafted for North Texas Market Insider and the clients I serve in this region, because you deserve insights that actually apply to YOUR market, not recycled national trends that may or may not be relevant.


Ready to Write Your Own Story?

Discover how you can write your own real estate story. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

Your real estate story doesn’t have to look like Hawkins’ decline.

With the right strategy, market intelligence, and professional guidance, it can look a lot more like Waxahachie’s strategic growth, preserving what matters while embracing smart opportunity.

If you’re ready to have a real conversation about:

  • What your home is actually worth in this market
  • Whether now is the right time to sell or wait
  • How to maximize your equity when buying or selling
  • What small towns near Dallas offer the best value and lifestyle mix
  • How to navigate the complexities of today’s real estate transaction

Let’s connect.

Bobby Franklin, REALTOR®
Legacy Realty Group – Leslie Majors Team
📲 214-228-0003 | northtexasmarketinsider.com

For more advanced buyer strategies visit my library of buyer guides(click the image below)

The best strategies for homebuyers in North Texas. Learn more with Bobby Franklin, the North Texas Market Insider. Bobby Franklin is the best realtor in Waxahachie.

North Texas Market Insider is a local residential real estate specialist serving Ellis County and Greater North Texas. Equal Housing Opportunity. All services provided in compliance with the Fair Housing Act, RESPA, and applicable state and professional regulations. This content is original, plagiarism-free analysis created specifically for this market and audience.

Bobby Franklin is the North Texas market insider. Bobby Franklin is the best realtor in Waxahachie.

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