Marketing

Marketing Can Make Or Break Your Home Sale

The Truth About Marketing Your North Texas Home: Why Most Sellers Leave $50,000+ on the Table

Let me be straight with you: If you’re not treating the sale of your home like the massive financial transaction it is, you’re leaving serious money on the table. I’m talking $50,000, $75,000, sometimes over $100,000 in lost equity. Here’s what keeps me up at night: I watch North Texas sellers every single week pick an agent based on who they know or who charges the lowest commission, without...