Last Updated: January 22, 2026 Here’s something that’ll wake you up faster than your morning coffee: A typical family moving from Lehi, Utah to Ellis County, Texas will save approximately $3,200 per month in combined housing costs and eliminated state income tax. Let that sink in. That’s $38,400 annually. Over a decade? We’re talking about $384,000 in savings, and that’s before we factor...
How New Construction Is Reshaping Ellis County (And Why I Have Insider Access to the Experiments That Matter) If you’ve been following this series, you know by now that the housing market went through its own Upside Down moment. We’ve explored how the portal opened in 2020, how Vecna’s mortgage curse trapped millions of homeowners, and how the Mind Flayer’s economic web of Federal Reserve...
Episode 1 of 5: The Market Intelligence Series You Can’t Afford to Miss If you’ve been trying to make sense of the housing market over the past five years, I’ve got news for you: you’ve been living in the Upside Down, and most agents won’t tell you how we got here or how we’re getting out. I’m giving you the intelligence you actually need to make smart decisions in 2026. Consider...
Why the smartest money in America is betting on southern Dallas County, and what it means for anyone thinking about buying property in the next 24 months Listen, while most agents are busy posting “Sunday Funday” content and recycling the same tired buyer tips, something massive just happened in Wilmer, Texas that’s going to reshape property values across southern Dallas County for the next...
The Intelligence You Need Before You Buy Here’s the thing about Texas property taxes that trips up almost every buyer relocating from out of state: no income tax doesn’t mean no taxes. It means the tax burden shifts to property, and in North Texas, we’re talking about some of the highest effective rates in the country. According to the Texas Comptroller, there’s no state property tax, so local...
Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....
Listen, I’m about to show you something that’ll make you rethink everything you thought you knew about real estate investment. And trust me, this isn’t another boring history lesson. The Billboard That Broke the Internet (And the Inflation Calculator) Screenshot There’s this vintage billboard from Maryvale, Arizona floating around social media, $9,800 for a brand new home with a swimming...
Dallas just claimed the #2 spot nationally for apartment construction with 28,958 units under development, and if you understand what I’m about to tell you, this changes EVERYTHING about your housing strategy in 2025. Here’s What They’re Not Telling You About Those Numbers Everyone sees “28,958 new apartments” and thinks “rental market.” Wrong. This is the single biggest wealth...
What I’ve Been Predicting is Finally Here - And Here’s What It Means for Smart Buyers and Sellers By Bobby Franklin, REALTOR® - Your North Texas Market Intelligence Source What I’ve been predicting for months just got official confirmation from Waxahachie ISD’s Chief Financial Officer Ryan Kahlden. The numbers don’t lie: Ellis County isn’t just growing, it’s exploding. The...
20 Annual Festivals That Predict Property Value Growth The smart money isn’t just attending these events, they’re using them to understand market dynamics Here’s what other agents don’t tell you: Every major seasonal event in North Texas is a real estate market indicator disguised as entertainment. While competitors focus on square footage and mortgage rates, I’m tracking the foot traffic...
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