Updated November 2025 | Bobby Franklin - North Texas Market Insider Here’s what most agents won’t tell you: pricing your home is the most consequential strategic decision you’ll make in the entire selling process. Not the staging. Not the photography. Not even your marketing plan. The price. Get it right, and you control the narrative. You attract serious buyers, generate competitive interest,...
Let me be straight with you: If you’re not treating the sale of your home like the massive financial transaction it is, you’re leaving serious money on the table. I’m talking $50,000, $75,000, sometimes over $100,000 in lost equity. Here’s what keeps me up at night: I watch North Texas sellers every single week pick an agent based on who they know or who charges the lowest commission, without...
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