The Morning Show’s Cory Ellison has a phrase: “Chaos is the new cocaine.” January 7, 2026 just gave the real estate industry its latest hit. President Trump dropped a bombshell on Truth Social that sent shockwaves through the housing market: “I am immediately taking steps to ban large institutional investors from buying more single-family homes.” Within hours, major rental property stocks...
By Bobby Franklin, REALTOR® | North Texas Market Insider Last Updated: January 4, 2026 Let me tell you something that’s going to separate you from 90% of homebuyers scrolling through TikTok right now: the housing market crash everyone’s predicting for 2026 isn’t coming. The YouTube gurus with their dramatic thumbnails are screaming about the “inevitable collapse.” Social media...
By Bobby Franklin | December 17, 2025 While you were watching Stranger Things for the Demogorgons and the ‘80s nostalgia, I was watching something way more terrifying, the real estate market dynamics playing out in the background. And honestly? The show accidentally nailed some crucial truths about how small towns evolve (or die) based on economic forces that have EVERYTHING to do with your home’s...
Here’s what separates winners from casualties in the current Ellis County market: understanding your own psychology before you start making offers. The 2025 North Texas market isn’t the frenzy of 2021, and it’s not the crash some people keep waiting for. Homes in Ellis County are selling around the low $400s, taking roughly 60-75 days to close, with sale-to-list ratios hovering just under 100%....
You’ve probably seen the headlines: “Sellers are taking their homes off the market at the fastest pace in nearly a decade.” The story went viral on CNBC, complete with those haunting images of quiet suburban streets that make everyone wonder if the real estate world is imploding. But here’s the thing about national headlines, they tell you what’s happening everywhere, which means they’re...
Let me be direct with you: while everyone’s panicking about falling home values across Dallas-Fort Worth, I’m seeing something completely different. I’m seeing opportunity. Zillow’s latest study shows 87% of DFW homes have declined in value over the past year. Dallas down 4.6%. Fort Worth down 3.7%. The typical home in the metroplex now sits at $370,384, the weakest performance since...
Here’s the reality most agents won’t tell you: While economists panic about a “national housing emergency,” smart buyers in Ellis County are quietly positioning themselves for one of the most significant wealth-building opportunities in a decade. But you’ve got about a 12-18 month window before everyone else figures this out. Let me explain what’s really happening and more importantly,...
Listen, when I woke up this morning and saw the Trump administration is “actively evaluating” portable mortgages, my first thought wasn’t “that’s interesting.” It was “this could be fantastic.” Because here’s what nobody in Ellis County is talking about yet: This single policy shift could unlock the biggest inventory wave North Texas has seen in years. And while every other agent...
Look, here’s what nobody wants to talk about in real estate: that exciting sale price you’re celebrating? It’s not what you’re taking to the bank. Not even close. And if you’re in Ellis County or anywhere across North Texas right now, understanding this gap between your sale price and your actual net proceeds isn’t just important, it’s absolutely critical to making smart decisions about...
Updated November 2025 | Bobby Franklin - North Texas Market Insider Here’s what most agents won’t tell you: pricing your home is the most consequential strategic decision you’ll make in the entire selling process. Not the staging. Not the photography. Not even your marketing plan. The price. Get it right, and you control the narrative. You attract serious buyers, generate competitive interest,...
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