The “Most Unaffordable Market in History” Just Cracked Open a Window: Here’s How Smart First-Time Buyers Are Walking Through It Look, I’m not here to sugarcoat it: 2025’s housing market is brutal. When Harvard’s Joint Center for Housing Studies tells us that only 21% of homes for sale are affordable, down from 60% just four years ago, that’s not a correction, that’s a complete...
The Conversation I Have Ten Times a Week Buyer: “Bobby, I want to buy a house, but these rates are killing me. I’m paying $2,000/month in rent, and I feel like I’m throwing money away. But when I run the numbers on buying, the payment is $2,400/month. I can’t afford that.” Me: “So you can’t afford an extra $400/month, but you CAN afford to pay $24,000/year in rent that builds zero...
Market Intel That Could Save You Thousands And Save You Heartbreak Let me tell you about last Tuesday. I watched a family from California lose their dream home in Waxahachie. Not because they couldn’t afford it. Not because they offered too little. They lost it because while they were “getting their finances together,” another buyer with preapproval in hand wrote an offer that same...
Date: September 30, 2025Read Time: 8 minutesThe Bottom Line: While everyone’s watching DFW, Love Field is making a billion-dollar chess move that will reshape North Dallas real estate for the next decade. Here’s what you need to know RIGHT NOW. The Move Nobody Saw Coming (Except Me) Let me tell you something most agents won’t: the real estate game changed the moment Dallas Love Field...
Dallas just claimed the #2 spot nationally for apartment construction with 28,958 units under development, and if you understand what I’m about to tell you, this changes EVERYTHING about your housing strategy in 2025. Here’s What They’re Not Telling You About Those Numbers Everyone sees “28,958 new apartments” and thinks “rental market.” Wrong. This is the single biggest wealth...
What I’ve Been Predicting is Finally Here - And Here’s What It Means for Smart Buyers and Sellers By Bobby Franklin, REALTOR® - Your North Texas Market Intelligence Source What I’ve been predicting for months just got official confirmation from Waxahachie ISD’s Chief Financial Officer Ryan Kahlden. The numbers don’t lie: Ellis County isn’t just growing, it’s exploding. The...
20 Annual Festivals That Predict Property Value Growth The smart money isn’t just attending these events, they’re using them to understand market dynamics Here’s what other agents don’t tell you: Every major seasonal event in North Texas is a real estate market indicator disguised as entertainment. While competitors focus on square footage and mortgage rates, I’m tracking the foot traffic...
Here’s the scoop on Dig World and what it can mean for Grapevine real estate Three months ago, I started tracking permits and development activity around Grapevine Mills. While my competitors were focused on interest rate headlines, I noticed something interesting: major infrastructure improvements, increased commercial leasing activity, and strategic partnerships that suggested something big was...
“Chaos is the new cocaine” - and if that’s true, then the 2025 housing market is giving everyone a massive hit. Listen, I’ve been tracking this market like it’s a corporate chess game, and here’s what I’m seeing that most agents are missing: we’re not dealing with a normal market cycle. We’re witnessing a fundamental disruption of how real estate economics work. While everyone else is...
Here’s what nobody’s telling you about the 900-acre Goodland expansion: While every agent in Grand Prairie is talking about “future potential,” I’ve been tracking the real estate intelligence that matters. The data tells a story most agents can’t see, and it’s creating a 12-18 month window that could define your financial future. After analyzing comparable master-planned developments...
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