By Bobby Franklin | December 17, 2025 While you were watching Stranger Things for the Demogorgons and the ‘80s nostalgia, I was watching something way more terrifying, the real estate market dynamics playing out in the background. And honestly? The show accidentally nailed some crucial truths about how small towns evolve (or die) based on economic forces that have EVERYTHING to do with your home’s...
How New Construction Is Reshaping Ellis County (And Why I Have Insider Access to the Experiments That Matter) If you’ve been following this series, you know by now that the housing market went through its own Upside Down moment. We’ve explored how the portal opened in 2020, how Vecna’s mortgage curse trapped millions of homeowners, and how the Mind Flayer’s economic web of Federal Reserve...
Episode 3 of 5: The Stranger Things Market Intelligence Series In Stranger Things, the Mind Flayer is an invisible entity from the Upside Down that controls everything through a vast psychic network. You can’t see it directly, but its influence is everywhere, people moving in unison, behaviors synchronized, entire systems responding to its unseen commands. The Federal Reserve operates exactly...
Episode 2 of 5: The Stranger Things Market Intelligence Series In Stranger Things, Vecna’s victims hear a grandfather clock chiming before he strikes. The ticking becomes louder, more insistent, until it’s all they can hear, a countdown to their doom that they can’t escape. If you locked in a mortgage rate below 4% between 2020 and 2021, you know exactly how that feels. Welcome to...
Episode 1 of 5: The Market Intelligence Series You Can’t Afford to Miss If you’ve been trying to make sense of the housing market over the past five years, I’ve got news for you: you’ve been living in the Upside Down, and most agents won’t tell you how we got here or how we’re getting out. I’m giving you the intelligence you actually need to make smart decisions in 2026. Consider...
If you’re shopping for new construction in Waxahachie, Midlothian, Red Oak, or anywhere across the Dallas-Fort Worth metroplex, you’ve walked into model homes seeing interest rates advertised as low as 1.99%, 3.99%, or 4.99%. Builders are pushing these rate buydowns harder than I’ve seen in years, approximately 60-73% of major builders are offering them right now. But here’s what nobody’s...
Why the smartest money in America is betting on southern Dallas County, and what it means for anyone thinking about buying property in the next 24 months Listen, while most agents are busy posting “Sunday Funday” content and recycling the same tired buyer tips, something massive just happened in Wilmer, Texas that’s going to reshape property values across southern Dallas County for the next...
Listen, while everyone was distracted by Black Friday deals, something bigger happened in real estate. Something that could save you tens of thousands of dollars if you’re paying attention. A Zillow report dropped that has everyone talking: buyers securing record discounts, sellers slashing prices multiple times on the same property, and the buyer-to-seller ratio hitting levels we haven’t seen in...
Market Intelligence Report | December 2025 There’s a conversation happening at kitchen tables across Ellis County right now. Young families in Waxahachie, professionals relocating to Midlothian, first-time buyers eyeing Ferris’s explosive growth, they’re all asking the same question: “Should we wait for mortgage rates to drop before we buy?” I get it. When your uncle tells you rates...
Why a 2008-style collapse isn't coming to North Texas, and what's actually happening in our local market Look, I'm going to be straight with you. If you've been scrolling through social media lately, you've probably seen some pretty alarming predictions about the housing market. Videos claiming a 50% price crash is coming. Analysts warning of a collapse "worse than 2008." Headlines designed to...
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