Home Buyers

The Federal Reserve just held rates steady in March 2026. And I want to tell you something that most agents in this market are not going to say out loud: This is the moment you’ve been waiting for and most sellers are going to miss it. Not because the market is exploding. Not because rates dropped to 3%. Not because buyers are lining up around the block the way they were in 2021. The opportunity...

New Redfin Data Confirms a Historic Shift in the U.S. Mortgage Market. Here’s What It Means for DFW Buyers, Sellers, and the Inventory Equation in 2026. Something just happened in the U.S. mortgage market that hasn’t happened in five years. For the first time since Q3 2020, more American homeowners carry a mortgage rate above 6% than carry one below 3%. According to Redfin’s analysis of...

What Falling Rates, Rising Inventory, and a Thawing Market Mean for DFW Homebuyers and Sellers Heading into Spring 2026 Let me be direct with you. Most of what you’re reading about mortgage rates right now is noise. National headlines, vague optimism, “now might be a great time to buy!” clickbait from real estate portals that have never stepped foot in Ellis County, never driven...

North Texas Market Insider - Strategic Intelligence Briefing Let me cut through the noise for you right now: on January 30, 2026, President Trump nominated Kevin Warsh to replace Jerome Powell as Federal Reserve Chair when Powell’s term expires on May 15, 2026. And while every real estate agent in DFW is asking “will this lower mortgage rates?”, they’re asking the wrong question...

A North Texas Market Intelligence Report by Bobby Franklin Listen, I’m about to tell you something that could derail your homebuying plans this year, and it has nothing to do with mortgage rates, home prices, or inventory levels. While everyone’s celebrating President Trump’s call for a 10% credit card interest rate cap, very few people understand the financial landmine this creates for...

Here’s what the data is screaming at us right now: 67% of millennials have delayed buying a home because of market conditions, with 56% waiting at least three years and 23% postponing for FIVE YEARS OR MORE. Let me say that again: nearly a quarter of an entire generation has been sitting on the sidelines for half a decade, watching rents climb, watching home prices appreciate, watching equity...

From Spec Homes to Design Center Decisions: Your Strategic Framework for North Texas New Construction A Market Intelligence Guide by Bobby Franklin, REALTOR® Why This Guide Exists The North Texas new construction market is experiencing something remarkable right now. Dallas-Fort Worth claimed the #1 spot nationally in 2024 with 71,788 new residential building permits, more than any metro in...

Last Updated: January 2026 Listen up. If you’re buying new construction in North Texas right now, you’re stepping into a process that most agents don’t understand and most builders won’t fully explain. That’s not conspiracy, it’s just reality. Builders are optimized for volume. You? You’re optimized for getting your family into the right home without getting blindsided. This is...

Here’s what I’m watching while other agents are still asking if AI matters: While most real estate professionals are debating whether data centers will affect their business, I’m tracking forty billion dollars in capital commitments that are already reshaping where smart money flows in North Texas. Google’s massive AI campus announcements in Armstrong and Haskell Counties, OpenAI’s...

Listen, while every real estate agent in DFW is copying and pasting the same headlines about Trump's mortgage announcement, I'm going to tell you what's actually happening and what it means for your wallet if you're buying in Ellis County, Tarrant County, or anywhere across North Texas. On January 8th, President Trump dropped what looks like a bombshell: directing Fannie Mae and Freddie Mac to purchase...