A North Texas Market Intelligence Report by Bobby Franklin Listen, I’m about to tell you something that could derail your homebuying plans this year, and it has nothing to do with mortgage rates, home prices, or inventory levels. While everyone’s celebrating President Trump’s call for a 10% credit card interest rate cap, very few people understand the financial landmine this creates for...
Here’s what the data is screaming at us right now: 67% of millennials have delayed buying a home because of market conditions, with 56% waiting at least three years and 23% postponing for FIVE YEARS OR MORE. Let me say that again: nearly a quarter of an entire generation has been sitting on the sidelines for half a decade, watching rents climb, watching home prices appreciate, watching equity...
From Spec Homes to Design Center Decisions: Your Strategic Framework for North Texas New Construction A Market Intelligence Guide by Bobby Franklin, REALTOR® Why This Guide Exists The North Texas new construction market is experiencing something remarkable right now. Dallas-Fort Worth claimed the #1 spot nationally in 2024 with 71,788 new residential building permits, more than any metro in...
Last Updated: January 2026 Listen up. If you’re buying new construction in North Texas right now, you’re stepping into a process that most agents don’t understand and most builders won’t fully explain. That’s not conspiracy, it’s just reality. Builders are optimized for volume. You? You’re optimized for getting your family into the right home without getting blindsided. This is...
Here’s what I’m watching while other agents are still asking if AI matters: While most real estate professionals are debating whether data centers will affect their business, I’m tracking forty billion dollars in capital commitments that are already reshaping where smart money flows in North Texas. Google’s massive AI campus announcements in Armstrong and Haskell Counties, OpenAI’s...
Listen, while every real estate agent in DFW is copying and pasting the same headlines about Trump's mortgage announcement, I'm going to tell you what's actually happening and what it means for your wallet if you're buying in Ellis County, Tarrant County, or anywhere across North Texas. On January 8th, President Trump dropped what looks like a bombshell: directing Fannie Mae and Freddie Mac to purchase...
The Morning Show’s Cory Ellison has a phrase: “Chaos is the new cocaine.” January 7, 2026 just gave the real estate industry its latest hit. President Trump dropped a bombshell on Truth Social that sent shockwaves through the housing market: “I am immediately taking steps to ban large institutional investors from buying more single-family homes.” Within hours, major rental property stocks...
The data other agents ignore and why that’s your advantage Last Updated: November 2025 | Your Source: Bobby Franklin, North Texas Market Insider Listen, every agent has access to MLS. Most agents can pull comps. But how many agents understand the strategic implications of county-level costs and tax structures? That’s where you separate from the pack. This isn’t just a reference chart,...
By Bobby Franklin, REALTOR® | North Texas Market Insider Last Updated: January 4, 2026 Let me tell you something that’s going to separate you from 90% of homebuyers scrolling through TikTok right now: the housing market crash everyone’s predicting for 2026 isn’t coming. The YouTube gurus with their dramatic thumbnails are screaming about the “inevitable collapse.” Social media...
Why the inspection report is where deals die, and how strategic buyers turn these discoveries into negotiating power Let me tell you something most North Texas real estate agents won’t: that perfectly staged home you just fell in love with? It’s probably hiding something. Not because sellers are evil, though some are, but because homes, especially in our unique Ellis County market with...
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