November 2025

50 year mortgages have been introduced, are they good or bad for North Texans. Find out with Bobby Franklin, the North Texas market insider

The 50-Year Mortgage: Game Changer or Generational Trap for North Texas Buyers?

This could be fantastic. Or it could be a disaster. Either way, we need to talk about it. Look, I get calls every week from buyers who are frustrated. They’re making decent money, household income of $85K, $95K, even pushing six figures, and they still can’t comfortably afford a home in decent North Texas neighborhoods. The math just doesn’t work anymore. So when the Trump administration floated...

Santa's construction zone hosted by Bobby Franklin, Centre Living and Brave Like Ellie

SANTA’S CONSTRUCTION ZONE: EVERYTHING YOU NEED TO KNOW

I’ve been in real estate in Ellis County for a while now, and here’s what I’ve learned: -The best communities aren’t built by developers or city planners or even real estate agents like me. -They’re built by people who show up for each other. -That’s why we’re doing something different this year. What We’re Building On December 11 from 5:00pm-7:00pm Centre Living...

New Texas laws passed to reduce property taxes

What the November 2025 Texas Property Tax Vote Really Means for Your Wallet (And Why Ellis County Just Got More Attractive)

The Bottom Line First On November 4, 2025, Texas voters approved massive property tax relief that takes effect immediately for your 2025 tax year. Here’s what you need to know: For all homeowners: Your homestead exemption just jumped from $100,000 to $140,000, saving you approximately $350-$500 annually. For homeowners 65+ or with disabilities: You now get a combined $200,000 exemption (the...

New Texas law could change Friday night lights forever and be a signal for neighborhood equity growth with Bobby Franklin the North Texas market insider

New Law That’s About to Change Friday Night Lights Forever

Listen, here’s what most agents won’t tell you about choosing a community in North Texas: The way a school handles Friday night football isn’t just entertainment, it’s a direct indicator of property values, community culture, and whether you’re buying into a neighborhood that’s trending up or slowly circling the drain. And Texas just changed the game completely. Starting this school...

The $900 million Northpark deal with Bobby Franklin the North Texas market insider

The $900 Million NorthPark Deal Nobody’s Talking About (And Why Your Home Value Depends On It)

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

How Marketing could cost you $50,000 in your home sale with Bobby Franklin, the North Texas market insider

The Truth About Marketing Your North Texas Home: Why Most Sellers Leave $50,000+ on the Table

Let me be straight with you: If you’re not treating the sale of your home like the massive financial transaction it is, you’re leaving serious money on the table. I’m talking $50,000, $75,000, sometimes over $100,000 in lost equity. Here’s what keeps me up at night: I watch North Texas sellers every single week pick an agent based on who they know or who charges the lowest commission, without...

How to choose a lender with Bobby Franklin, the North Texas market insider

Choosing Your Mortgage Lender Guide: North Texas Edition

“Your lender choice might matter more than the house you choose. Here’s why, and what to do about it.” Listen, I’m going to shoot straight with you: A 0.25% difference in your interest rate costs you approximately $15,000 on a $300,000 mortgage over 30 years. That’s a new car. That’s your kid’s first year of college. But here’s what’s even more critical in Ellis County and DFW...

Home inspection is the most important part of the homebuying process

Guide to Choosing A Home Inspector In North Texas Edition

“A $400 inspection can save you $40,000 in disaster. Choose wisely.” Listen, here’s what nobody tells you about home inspections: The inspector you choose is either your guardian angel or your biggest blind spot. I’ve watched buyers dodge $50,000 foundation nightmares because they hired the right inspector. I’ve also seen buyers inherit electrical disasters, hidden water damage, and HVAC...

Young couple who are first time homebuyers in their newly purchased home

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You   Let’s Cut Through the BS Here’s what nobody tells you about buying a home in North Texas: the game changed in 2024, and most agents are still playing by the old rules. I’m not here to give you the sanitized version. I’m here to give you real intel, the kind that comes from major development and corporate relocations before...