Here’s the reality most agents won’t tell you: While economists panic about a “national housing emergency,” smart buyers in Ellis County are quietly positioning themselves for one of the most significant wealth-building opportunities in a decade. But you’ve got about a 12-18 month window before everyone else figures this out. Let me explain what’s really happening and more importantly,...
Listen, when I woke up this morning and saw the Trump administration is “actively evaluating” portable mortgages, my first thought wasn’t “that’s interesting.” It was “this could be fantastic.” Because here’s what nobody in Ellis County is talking about yet: This single policy shift could unlock the biggest inventory wave North Texas has seen in years. And while every other agent...
By Bobby Franklin, North Texas Market Insider Listen, I’m going to save you from the expensive mistakes I’ve watched dozens of buyers make tracking land transactions across Ellis County and the DFW market. Buying land isn’t complicated because of the process, it’s complicated because the wrong information at the wrong time costs you a fortune. Let’s cut through the noise. Why...
Chaos is opportunity, and right now, the housing finance world is about to get very chaotic. President Trump’s administration just dropped a 50-year mortgage proposal and is actively selecting a new Federal Reserve chair. Both moves could dramatically reshape what you pay monthly, and what you actually own at the end. Let’s break down the real story, because understanding this NOW puts you five...
Here’s what most agents won’t tell you: while everyone else treats disclosure forms like legal landmines, you can flip this entire process into your competitive edge. I’m not talking about the typical “cover your assets” approach, I’m talking about using radical transparency as a weapon that builds trust faster than your competition can spell “material defect.” Think about it: 60% of...
Look, here’s what nobody wants to talk about in real estate: that exciting sale price you’re celebrating? It’s not what you’re taking to the bank. Not even close. And if you’re in Ellis County or anywhere across North Texas right now, understanding this gap between your sale price and your actual net proceeds isn’t just important, it’s absolutely critical to making smart decisions about...
The Five Candidates, What Each Means for Ellis County Home Buyers, and Why This Decision Matters More Than Any Interest Rate Announcement Here’s something most North Texas real estate agents won’t tell you: the biggest factor determining your mortgage payment in 2026 isn’t listed in the MLS. It won’t show up in property disclosures. And it’s not something your lender can lock in for you...
Updated November 2025 | Bobby Franklin - North Texas Market Insider Here’s what most agents won’t tell you: pricing your home is the most consequential strategic decision you’ll make in the entire selling process. Not the staging. Not the photography. Not even your marketing plan. The price. Get it right, and you control the narrative. You attract serious buyers, generate competitive interest,...
Price it right, prepare it smart, position it strategically, everything else is just noise. You’re thinking about selling your home in North Texas, and you’re smart enough to know that “just listing it and hoping” isn’t a strategy, it’s a gamble. In a market evolving faster than most agents can track, gambling with your largest asset doesn’t make sense. This isn’t your typical...
Listen, I’m going to be straight with you, most credit repair guides are written by people who’ve never sat across from a first-time buyer watching their dream slip away because of a 580 credit score. I have. And in a market where Ellis County home prices jumped 47% in three years while that Ferris development is about to reshape everything? Your credit score isn’t just a number, it’s the...
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