Updated November 2025 | Bobby Franklin - North Texas Market Insider Here’s what most agents won’t tell you: pricing your home is the most consequential strategic decision you’ll make in the entire selling process. Not the staging. Not the photography. Not even your marketing plan. The price. Get it right, and you control the narrative. You attract serious buyers, generate competitive interest,...
Price it right, prepare it smart, position it strategically, everything else is just noise. You’re thinking about selling your home in North Texas, and you’re smart enough to know that “just listing it and hoping” isn’t a strategy, it’s a gamble. In a market evolving faster than most agents can track, gambling with your largest asset doesn’t make sense. This isn’t your typical...
Listen, I’m going to be straight with you, most credit repair guides are written by people who’ve never sat across from a first-time buyer watching their dream slip away because of a 580 credit score. I have. And in a market where Ellis County home prices jumped 47% in three years while that Ferris development is about to reshape everything? Your credit score isn’t just a number, it’s the...
This could be fantastic. Or it could be a disaster. Either way, we need to talk about it. Look, I get calls every week from buyers who are frustrated. They’re making decent money, household income of $85K, $95K, even pushing six figures, and they still can’t comfortably afford a home in decent North Texas neighborhoods. The math just doesn’t work anymore. So when the Trump administration floated...
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