What’s Your Home Actually Worth?
The Zestimate Is a Guess. Your Listing Price Shouldn't Be.
An automated valuation pulls a number out of an algorithm that has never walked through your front door. It doesn’t know you renovated the kitchen. It doesn’t know the house behind you backs to a busy road. It doesn’t know which of your neighbors actually sold and which ones just listed high and sat. It’s an average of averages, but you aren’t selling an average home you’re selling your home.
A real comparative market analysis is the opposite of a guess. It’s a defensible price built from verified sold data, current competing inventory, and the specific conditions of your property and your street. That’s the difference between hoping you priced it right and knowing you did and in a market where buyers have more information than ever, knowing is the only position worth being in.
What Actually Goes Into a Professional CMA
This is the homework most sellers never see and it's exactly where the right price comes from:
Verified Recent Sales
Not list prices. Not “pending” guesses. Actual closed sales of comparable homes in your area, pulled from the MLS, adjusted for square footage, condition, lot, and features. What buyers actually paid because that’s what the next buyer will use to justify their offer.
Your Active Competition
Every home currently for sale that a buyer would weigh against yours. When you list, you’re not pricing in a vacuum you’re pricing against the other options on the buyer’s screen. A real CMA shows you exactly who you’re up against and how to position above them.
Market Absorption & Timing
How fast homes in your price range are actually selling, and how much inventory is sitting. This tells us whether you’re listing into urgency or into a crowd — and it changes the strategy completely.
Property-Specific Adjustments
The upgrades that add value and the ones that don’t. The features buyers in your specific area pay a premium for. The condition factors that either justify a higher number or quietly cap it. This is where local knowledge beats any algorithm.
Know Your Number Before You List
How Much Will I Actually Make?
Your sale price is not your payday. Run the real math, payoff, commissions, and Texas closing costs included, with a live title premium straight from the state's promulgated rate schedule.
Guides For Understanding Your Bottom Line

Pricing Strategies For North Texas Sellers
The right strategies to price your home effectively
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Seller Closing Cost and Net Proceeds Guide
Understanding closing costs and net proceeds. Everything you need to know
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Navigating Property Disclosures and Title Issues
Everything you need to know about title defects and required disclosures in Texas
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Get A Professional CMA
Market accurate pricing not a Zillow Guesstimate
Bobby Franklin
Realtor®
Serving DFW | Ellis County
16 Northgate Dr. Ste 100
Waxahachie, TX 75165
Find Your Home's True Value
Price Right | Sell COnfidently