Market Intelligence and Insights
I don’t just sell properties, I track market intelligence. While other agents follow trends, I predict them. I monitor developments and maintain relationships with key decision-makers across Ellis County and DFW. My clients get insider insights before opportunities hit the market, giving them a strategic advantage whether buying or selling.
I cover all of Ellis County and DFW but my areas of specialty are Ellis and Johnson County. I have had clients all over DFW including; Corsicana, Denton, Waxahachie, Dallas, Lancaster, Haslet and Allen, TX
I’ve built a systematic intelligence network. I track building permits, zoning adjustments, economic indicators, and maintain direct relationships with city planners, developers, and local business leaders. This allows me to identify opportunities 6-12 months before they become obvious to the general market.
Yes. All clients receive weekly market intelligence updates, including new development news, interest rate impacts, and emerging opportunities. This isn’t generic market data, it’s specific intelligence about areas that matter to your property interests.
For Home Buyers
First-time buyers need education and strategy, not pressure. I provide comprehensive market education, help you understand true neighborhood values, and time your purchase strategically. You’ll receive weekly market updates and early notification of properties that match your criteria before they hit public listings.
Relocation requires local intelligence you can’t get from online research. I provide detailed neighborhood reports, school district analysis, commute assessments, and community insights. I also provide virtual tours and video walkthroughs to allow you to narrow your choices before traveling. I always recommend you see a home in person before making an offer if possible. Most importantly, I connect you with local service providers, schools, and community resources for smooth transition.
Absolutely. As a specialist in working with veterans and military families, I understand VA loan benefits, timelines, and requirements. I maintain relationships with VA-approved lenders and have streamlined processes for military relocations, including PCS moves. Veterans deserve agents who understand their unique needs and benefits.
Investment success requires market timing and location intelligence. I track emerging neighborhoods, analyze rental markets, and identify properties with appreciation potential. You’ll receive investment-focused market reports, ROI analysis, and early access to properties that meet investment criteria.
Yes! Just hover your mouse over blog at the top of the screen and click on the link marked “Resources”. There you will find step-by-step breakdowns of the different parts of the home buying process as well as a general overview.
For Home Sellers
Pricing requires current market intelligence, not just comparable sales. I analyze recent pending sales, track days on market trends, and assess competing inventory. You’ll receive a comprehensive market analysis that positions your home strategically, putting you in the best position to receive the strongest offers in the least amount of time.
Professional photography, 3D virtual tours, targeted social media campaigns, and my network of 1,900+ followers who receive early listing notifications. More importantly, I leverage my market intelligence platform to attract serious buyers who understand local market dynamics. Please email me at [email protected] for a copy of my comprehensive property marketing plan.
The market is constantly changing, so there is no typical answer. But, properties priced correctly paired with compelling marketing, often receive multiple offers in less time, allowing you to negotiate the most favorable terms.
Yes! Just hover your mouse over blog at the top of the screen and click on the link marked “Resources”. There you will find access to mortgage calculators, a home selling guide and much more!
Working With Me
Direct, honest, and strategic. I believe in complete transparency about market conditions, realistic timelines, and honest feedback. You’ll always know exactly where we stand in any transaction and what our next moves should be.
Text messages receive responses within 2 hours during business hours, often much faster. For urgent situations, I’m available evenings and weekends. Your transaction success depends on quick decision-making in today’s market. When you’re my client and you’re under contract, my responses are generally immediate.
I maintain strategic relationships with top lenders, inspectors, contractors, title companies, and other professionals. These aren’t random referrals, they’re vetted partners who understand our standards and timelines.
My fees reflect the strategic market intelligence and professional execution you receive. We can discuss specific terms during our consultation, but remember: the right agent doesn’t cost you money, they make you money through better negotiations and market timing.
Getting Started
Text me directly at 214-228-0003 for fastest response. We can schedule a phone call, video consultation, or in-person meeting based on your preference and timeline.
Come with your questions, timeline, and goals. I’ll provide market intelligence specific to your situation, whether you’re buying, selling, or investing. No preparation required on your end. I’ll handle the market research and strategic planning.
Initial consultations are complimentary. My goal is to provide immediate value through market insights and strategic guidance. If we’re a good fit, we’ll discuss working together. If not, you’ll still leave with valuable market intelligence.
Text: 214-228-0003
Email: [email protected]
“While others follow trends, Bobby Franklin predicts them.”

Bobby Franklin
Realtor®
Serving DFW | Ellis County
16 Northgate Dr. Ste 100
Waxahachie, TX 75165
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