By Bobby Franklin | December 17, 2025 While you were watching Stranger Things for the Demogorgons and the ‘80s nostalgia, I was watching something way more terrifying, the real estate market dynamics playing out in the background. And honestly? The show accidentally nailed some crucial truths about how small towns evolve (or die) based on economic forces that have EVERYTHING to do with your home’s...
Here’s what separates winners from casualties in the current Ellis County market: understanding your own psychology before you start making offers. The 2025 North Texas market isn’t the frenzy of 2021, and it’s not the crash some people keep waiting for. Homes in Ellis County are selling around the low $400s, taking roughly 60-75 days to close, with sale-to-list ratios hovering just under 100%....
Your Strategic Game Plan for 2026 (While We Wait for Answers) If you’ve followed this series from the beginning, you know by now that the Ellis County housing market has been through its own Upside Down journey. Episode 1: We watched the portal open in 2020, ultra-low rates and pandemic disruption fundamentally reshaping reality. Episode 2: We felt Vecna’s curse trap millions of...
How New Construction Is Reshaping Ellis County (And Why I Have Insider Access to the Experiments That Matter) If you’ve been following this series, you know by now that the housing market went through its own Upside Down moment. We’ve explored how the portal opened in 2020, how Vecna’s mortgage curse trapped millions of homeowners, and how the Mind Flayer’s economic web of Federal Reserve...
Episode 3 of 5: The Stranger Things Market Intelligence Series In Stranger Things, the Mind Flayer is an invisible entity from the Upside Down that controls everything through a vast psychic network. You can’t see it directly, but its influence is everywhere, people moving in unison, behaviors synchronized, entire systems responding to its unseen commands. The Federal Reserve operates exactly...
Episode 2 of 5: The Stranger Things Market Intelligence Series In Stranger Things, Vecna’s victims hear a grandfather clock chiming before he strikes. The ticking becomes louder, more insistent, until it’s all they can hear, a countdown to their doom that they can’t escape. If you locked in a mortgage rate below 4% between 2020 and 2021, you know exactly how that feels. Welcome to...
Episode 1 of 5: The Market Intelligence Series You Can’t Afford to Miss If you’ve been trying to make sense of the housing market over the past five years, I’ve got news for you: you’ve been living in the Upside Down, and most agents won’t tell you how we got here or how we’re getting out. I’m giving you the intelligence you actually need to make smart decisions in 2026. Consider...
“I was preapproved, how can my mortgage be denied now?” I hear this from shocked buyers regularly, and it’s one of the most devastating moments in real estate. You’ve found your dream home in DFW, negotiated the perfect price, maybe even started planning where the furniture goes, then your lender drops the bomb that your loan won’t close. Here’s the truth most agents won’t tell you:...
Why the smartest money in America is betting on southern Dallas County, and what it means for anyone thinking about buying property in the next 24 months Listen, while most agents are busy posting “Sunday Funday” content and recycling the same tired buyer tips, something massive just happened in Wilmer, Texas that’s going to reshape property values across southern Dallas County for the next...
Listen, while everyone was distracted by Black Friday deals, something bigger happened in real estate. Something that could save you tens of thousands of dollars if you’re paying attention. A Zillow report dropped that has everyone talking: buyers securing record discounts, sellers slashing prices multiple times on the same property, and the buyer-to-seller ratio hitting levels we haven’t seen in...
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