Home Buying

Learn why North Texas is turning into a heated buyers market with Bobby Franklin in the North Texas market insider

Is It Finally a Buyer’s Market in North Texas? What the New Zillow Report Really Means for You

Listen, while everyone was distracted by Black Friday deals, something bigger happened in real estate. Something that could save you tens of thousands of dollars if you’re paying attention. A Zillow report dropped that has everyone talking: buyers securing record discounts, sellers slashing prices multiple times on the same property, and the buyer-to-seller ratio hitting levels we haven’t seen in...

Learn why waiting for rates to come down won't save you as much as you think with Bobby Franklin the North Texas market insider

Is Saving $80/month Worth Waiting Another Year to Buy A Home?

Market Intelligence Report | December 2025 There’s a conversation happening at kitchen tables across Ellis County right now. Young families in Waxahachie, professionals relocating to Midlothian, first-time buyers eyeing Ferris’s explosive growth, they’re all asking the same question: “Should we wait for mortgage rates to drop before we buy?” I get it. When your uncle tells you rates...

Will the Housing Market Crash in 2025? The Real Story Behind the Headlines

Why a 2008-style collapse isn't coming to North Texas, and what's actually happening in our local market Look, I'm going to be straight with you. If you've been scrolling through social media lately, you've probably seen some pretty alarming predictions about the housing market. Videos claiming a 50% price crash is coming. Analysts warning of a collapse "worse than 2008." Headlines designed to...

How to negotiate the best deal as a homebuyer in 2025 with Bobby Franklin the North Texas Market Insider

2025 North Texas Buyer’s Market: How To Negotiate The Best Deal

Listen, I’m going to be straight with you because that’s what you deserve. The North Texas housing market just shifted in a way we haven’t seen since 2013, and if you’re not paying attention, you’re missing the play. While everyone else is still talking about last year’s market, I’m watching something extraordinary unfold right now: record price cuts, inventory climbing steadily, and...

New Texas law could change Friday night lights forever and be a signal for neighborhood equity growth with Bobby Franklin the North Texas market insider

New Law That’s About to Change Friday Night Lights Forever

Listen, here’s what most agents won’t tell you about choosing a community in North Texas: The way a school handles Friday night football isn’t just entertainment, it’s a direct indicator of property values, community culture, and whether you’re buying into a neighborhood that’s trending up or slowly circling the drain. And Texas just changed the game completely. Starting this school...

The $900 million Northpark deal with Bobby Franklin the North Texas market insider

The $900 Million NorthPark Deal Nobody’s Talking About (And Why Your Home Value Depends On It)

Most agents saw the NorthPark Center headlines and scrolled past. Big mistake. A massive story just unfolded that could reshape North Texas residential real estate in ways most won’t see coming until it’s too late. What Actually Happened (The Version That Matters To You) The Nasher-Haemisegger family just dropped $900 million to buy back complete control of NorthPark Center from J.P....

Young couple who are first time homebuyers in their newly purchased home

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You

The North Texas Home Buying Guide: What Your Agent Isn’t Telling You   Let’s Cut Through the BS Here’s what nobody tells you about buying a home in North Texas: the game changed in 2024, and most agents are still playing by the old rules. I’m not here to give you the sanitized version. I’m here to give you real intel, the kind that comes from major development and corporate relocations before...

Condos offer the best negotiating power for buyers in this market

Condo Buyers in DFW Have Unprecedented 72% More Negotiating Power

The Big Picture: Listen, while every other agent in DFW is chasing single-family homes, something extraordinary is happening in the condo market that most people are completely missing. We’re seeing the strongest buyer’s market for condominiums in over a decade, and if you understand what’s driving it, you’re about to have leverage you haven’t seen since 2013. Here’s what you need to know:...

The Billboard That Broke the Internet: Why Home Values Outpaced Inflation By 3X

Listen, I’m about to show you something that’ll make you rethink everything you thought you knew about real estate investment. And trust me, this isn’t another boring history lesson. The Billboard That Broke the Internet (And the Inflation Calculator) Screenshot There’s this vintage billboard from Maryvale, Arizona floating around social media, $9,800 for a brand new home with a swimming...

New tax proposal could help keep investors from dominating the market

Investor Tax Breaks: How A Policy Shift Could Unlock Homeownership in North Texas

Market intelligence that positions you five steps ahead Listen, I’m about to show you something that’ll make you question everything about why you’re getting outbid on homes by cash investors. And here’s the beautiful chaos of it all, the solution costs taxpayers exactly zero dollars. The Wake-Up Call That Changed Everything Real estate economist John Wake dropped a bomb on social...